Check it out: “How Today’s Colleges and Universities are Using Social Media”

Doug Ridley’s article, “How Today’s Colleges and Universities are Using Social Media” touches upon the new trend of social media aiding in connection and productivity for universities. Ridley’s work explains how social media helps promote the school to their students, future and current, as well as alumni. Posting pictures of clubs, events, and functions of the school help aid in the popularity and connection of the institution. Social media for universities not only serves as a recruitment tool for prospective students, but it also is used for connecting with alumni members to thereby ensure a family-like environment for the college. Ridley’s work expresses the useful aspects of technology while touching upon the specific benefits for universities and educational institutions.

How Today’s Colleges and Universities are Using Social Media